INTERIOR/HOME DECOR INDUSTRY – SNAPSHOT

The Global home decor market was valued at $616.6 billion in 2019, and is estimated to reach $838.6 billion by 2027, registering a CAGR of 3.9% from 2020 to 2027. In the year 2019, the floor coverings segment recorded for a huge revenue share in the overall global home decor market, and is expected to grow at a CAGR of 4.0% through out the forecast period. The home decor products include various items such as wall coverings, window blinds, wall decals, canvases, flooring, etc.

The adoption of home decor products has been significantly increased in the mature regions such as the U.S., Canada, and Germany, while consumer demand in emerging countries such as China, Brazil, and India is projected to increase at a steady pace.

  • Expanding urban population and changing lifestyles due to increasing disposable incomes, is making Indian Wallpapers and blinds market lucrative
  • Factors, such as availability of different types of wallpapers (material) along with the differing price points and qualities, have been supporting the growth
  • According to IBEF, the real estate sector in India is projected to reach around USD 1 trillion by 2030, up from USD 120 billion in 2017.
  • The demand for interior finishing, such as wallpapers and blinds is expected to provide a significant opportunity for the vendors in the Indian market
  • India is one of the countries in the Asian region (along with Thailand and Malaysia) that are growing and becoming a major market for non-woven wallpapers

Benefits of UV Direct Printing on Decorative applications

  • The scratch-resistant surface makes the handling, transportation, and installation much improved.
  • Faster production is possible due to the UV LED instant curing process
  • Lower cost because the need for additional materials and labor for mounting onto a second substrate is not required
  • UV prints can be produced with high levels of gloss or dull finishes, depending on the look required for your project.
  • The UV cured inks are weather-resistant which results in increased resistance to fading and longer life of the print
  • The special UV inks release zero VOC’s, which makes the whole process greener and environmentally friendly
  • Easy customization, as any design can be easily printed with the UV direct printing

Decorative applications printing machines:

Pixeljet® POWERPRO

Wallpaper printing machine

Pixeljet® miniRTR

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