Everything and everyone is going digital now, even if talk about marketing. The new way of marketing digitally is gaining popularity, but we can’t ignore the traditional form of marketing. Digital is good But this does not mean that it is the only option, relying completely on digital marketing will never give a good result. In fact, the printed materials often attract more attention than their digital counterparts, which are generally scanned in a few seconds. So what does marketing collateral does actually?
- The printed objects are more “real” to the brain; they have a better relationship with memory.
- Printed physical materials require more emotional processing, which is essential for the preservation of brand associations.
- Physical and print marketing work will produce a higher sense of “want” because the target market can see, feel and touch them.
How to use wide format print to boost the brand visibility
This is a versatile and effective way to attract target audiences and increase brand visibility. Let’s dig a little deeper at some of the advantages provided by this method.
1. Improve brand awareness
There is a saying you may have heard: “….because every picture tells a story.” Every marketer wants to tell a story with the brand and wide-format printing helps them to curate that story and bring it to life. It turns your photos from mediocre desktop printing into jaw-dropping oversized prints. There is no doubt that large format printing will increase your brand awareness. This is the best way to get your brand known by generating psychological and emotional reactions among potential customers as they can more easily identify your brand due to its existence. Large-size, high-quality printed matter is a good way to attract consumers’ attention. Using the right colors, mood, and branding, your large-format prints can create high-quality campaigns.
- Increase your brand visibility/reach
By using wide-format printing in your marketing campaigns, you can create stunning, beautiful campaigns that include some of your best creatives and graphics. From a visual point of view, large-scale printing will turn your head from a distance. Imagine walking on a road there are two restaurants one has brightly colored prints on the large windows and a tall glow signboard, and the other with which with nothing but a chalkboard menu and posters. Which One Makes Your Eyes Shine?
Your brand becomes clear and legible from a distance; Potential customers will be able to make decisions based on how much your business has attracted their attention. Think of a brilliant ad on social media, something eye-catching, you stop and read it, right? Wide-format printing has exactly the same effect. It can take your brand to a new level. It will enable you to attract the attention of your audience, retain it, and potentially generate more business.
- Ideal for retail
If your product is placed in retail stores then wide-format printing is an ideal choice for you. It can immediately impress potential customers who walk into the store. The first impression will not only be good, but it will also last. Successful wide-format printing can create a stylish, consistent, and professional appearance throughout the store. Think of a large aisle label that can help your customers navigate the store easily. Hanging signs that can be easily read from a distance can also easily guide your customers to your promotional activities and queuing system. Wide-format printing in retail spaces can also connect your brand from the front to the back of the store and anywhere in between. Match your poster with your logo color, and you can make a promotional board to match the branding of your entire space. The more you remind customers of where they are, the more likely they are to not only return, but also be loyal to the brand. Some wide-format printing items that can be used in retail are: Hanging signs Display arches Retail boxes Fins and aisle signs Point of sale displays Floor/ceiling vinyl graphics Vehicle packaging, promo tables, etc.
Few other benefits of wide-format printing
- Faster turnaround time
- Wide range of choices
- Lower costs and better flexibility
Wide format printing is a Must!
So, in the final analysis, can you really not use wide format printing as part of your marketing efforts? Wide-format printing surely increases the visual effects, brand awareness, and its ideal for retail, there is no doubt that it should become part of your marketing campaign.
Are you preparing for a new campaign? Still not sure from where to begin with wide format printing, our team of wide-format experts can help you fine-tune your workflow to take your business to the next level, contact us now!
