SIGNAGE INDUSTRY – SNAPSHOT
The printed signage market is expected to register a CAGR of 0.52%, during the forecast period (2021-2026). With the retail industry focusing on increasing their expanding and investing in advertising and marketing, the market for printed signage is expected to witness significant demand. Printed signage is the most widely used form of signage solution, that is majorly employed for marketing and advertisement to attract consumers and expand knowledge regarding the availability of product and features through billboards, backlit displays, bus shelters etc.
- The large format printer market value is expected to reach up to $9171.20 Million at a CAGR of 6.69% from 2014 to 2020
- New innovations in printing technologies and inkjet printing have allowed the high-definition and attractive printed signage at lower costs
- Inkjet printing has established itself in the visual communication and advertising industries due to its ability to print on almost anything
- The inkjet printing market is projected to reach $67.3 billion by 2017
Benefits of UV Direct Printing on Signage Applications
- The scratch-resistant surface makes the handling, transportation, and installation much improved.
- Faster production is possible due to the UV LED instant curing process
- Lower cost because the need for additional materials and labor for mounting onto a second substrate is not required
- UV prints can be produced with high levels of gloss or dull finishes, depending on the look required for your project.
- The UV cured inks are weather-resistant which results in increased resistance to fading and longer life of the print
- The special UV inks release zero VOC’s, which makes the whole process greener and environmentally friendly
- Easy customization, as any design can be easily printed with the UV direct printing